Email marketing is one of the most effective forms of online marketing, second to search engine optimisation (SEO) techniques. Businesses use email marketing for current, old and potential customers to create loyalty and engage with their customer base.
We’ve listed 5 of the key benefits of having an e-Newsletter:
Build loyalty
An E-Newsletter opens the opportunity for your clients to easily and immediately interact with you and for you to promote an engagement with your clients. Email marketing systems include customisable features (name of the subscriber, date of subscription etc.) that help you personalise your messages and create one-on-one relationships with your customer base.
Higher response rates
E-Newsletters are sent to a targeted and more receptive audience who want to hear from you (your subscribers). Many clients and potential clients subscribe to e-newsletters to keep up-to-date with the latest news on their favourite brand or industry. The more specifically you can define your target market, the better your chances of success. The use of segmentation of your database, and targeted content, delivers a higher response rate.
Email marketing is cost effective
Email marketing is still one of the most cost effective ways to reach your customer base available. E-Newsletters require minimal upfront costs and will fit into any marketing budgets. Our email marketing platform, Missile Mail, is a highly affordable solution for a powerful email marketing system. You only pay for emails you actually send, and the costs are a fraction of a traditional mail out.
Helps your SEO and drives traffic to your website
Search engines do not crawl or index e-mail. But if you create an HTML version of your newsletter, or create articles to support your newsletter content, you can increase the SEO rankings for your website.
Fully Measurable
Unlike traditional print newsletters and direct mail, e-newsletters can be tracked using your email system’s reporting software and your website analytics. More than any other form of marketing, email can provide actionable data on the results it generates. Data such as open rates, bounces and click-throughs are readily available, allowing you to gauge what content resonates with your readers, and giving further understanding of your current and potential buyers’ needs so you can reach them more effectively. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated.
Contact Bang Online Marketing today to discuss an email strategy that works for your business.
