Archive for the ‘SEO’ Category

What the Google Caffeine Update Means for Businesses

Thursday, September 10th, 2009

Google Caffeine Update

Google Caffeine Update

Google is getting ready to roll out its biggest update since the “Big Daddy” update which happened back in 2006. They’re calling it the Google Caffeine update and are claiming that this new under-the-hood infrastructure will improve the speed and accuracy with which Google will index web pages.

“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”
- Google Webmaster Central Blog

Matt Cutts, the head of Google’s web spam team, calls the Google Caffine update “A rewrite of our indexing system”.

A rewrite is a big thing; it’s important to take a look at what exactly this means for businesses running search engine optimisation (SEO) campaigns.

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What the Bing and Yahoo! Deal Means for Online Marketing Agencies and Their Clients

Tuesday, August 4th, 2009

Bing and Yahoo! DealOn July 29, 2009 Microsoft and Yahoo! signed an agreement confirming that Microsoft’s search engine Bing will power Yahoo! search. Online marketing agencies and businesses should analyse how this will affect their search engine optimisation (SEO) campaigns.

Microsoft and Yahoo!, as well as quite a few online marketing agencies, are probably hoping that this “merger” of sorts will put the pressure on Google and begin taking over some of its current market share. Steve Ballmer, Microsoft CEO, is certainly throwing down the gauntlet in his announcement about the deal:

“Microsoft and Yahoo! know there’s so much more that search could be. This agreement gives us the scale and resources to create the future of search.”

As it stands, Google currently owns approximately 79% of the total search engine market share according to global market share statistics. Yahoo! comes in second with 7.16% and Bing is third with 3.17%. These figures are likely to change by the time these search engine changes are implemented but as it stands, combined, Yahoo! and Microsoft make up about 10.33% of the market share.

When it comes to online marketing agencies and businesses running SEO campaigns, perhaps the most important point to understand is that this deal does not mean that Yahoo! search is dead. Microsoft will be acquiring a 10 year license to all of Yahoo!’s core search technologies, which means that we will most likely see some of Yahoo!’s technology being integrated with that of Bing to improve overall performance.

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What SEO Companies Do - Basic Questions Answered

Wednesday, July 29th, 2009

When you contact a search engine optimisation (SEO) company, you will likely hear terms like “organic or natural listings”, “ranking reports”, “keywords”, and more. It can get confusing, but understanding what these terms mean can help business owners to make smarter decisions when it comes to their SEO campaigns.

So, what do SEO companies do?

SEO companies improve your website’s rankings on search engines like Google, Yahoo!, and Bing (formerly MSN/Live). A search engine like Google has two main types of listings - organic (also known as natural) listings and sponsored listings. Sponsored listings are the links you see running along the top and right hand sides of the Google search result page. For example, if you type “Online Marketing Perth” in to www.google.com.au, you will see the following:

SEO Perth

An SEO company’s job is to improve a website’s organic listings for chosen keywords. The closer your website listing is to the top, the more people will click on it to visit your website.

…many users are at the search egine’s mercy and mainly click the top links…” - Jacko Nielsen’s User Skills Research

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SEO in Perth - Why SEO is Crucial to Perth Businesses

Thursday, July 9th, 2009

Search Engine Optimisation (SEO) and Perth Businesses

Perth is one of the most isolated metropolitan areas on Earth. This can be tough for Perth-based businesses which want to expand their services nation-wide. How do you get found in a city that is so far away from the rest of Australia? This is where search engine optimisation (SEO) can help to increase a Perth business’s visibility and improve branding. Thankfully, a business’s physical location is no longer quite as important as it used to be. You don’t need to have physical access to the entire country to promote your brand and expand your business. As the majority of consumers now rely on the internet to discover, research, and ultimately buy their products and services, business owners are investing in online marketing to get their brand name out there on a nation-wide or even global scale.

If a business physically based in Perth wants to increase its visibility in another part of the country, SEO can help it to tap into the greatest source of traffic and leads around today – search engines. SEO in Perth, if performed by a reputable and proven company can connect Perth businesses, physically some of the most isolated in the world due to Perth’s remote location, with the rest of the world.

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Things to Consider Before Choosing an SEO Company for Your Business

Wednesday, June 10th, 2009

Choosing an SEO (Search Engine Optimisation) company can seem like a long and tedious process, but taking time to research different companies and choose the best for your business is essential to get the most out of your online marketing campaign.

SEO is a specialised field that has been around for some time, yet to most executives and business owners, what SEO is, what work actually takes place and choosing an SEO company that you can trust can be a costly and daunting process. We’ve put together a list of things to consider in choosing your SEO provider to make you more informed and hopefully save you time and money. Unfortunately there are cowboys in this industry and “SEO” companies that can pull the wool over unsuspecting business owners eyes, so this check list will help set the good guys apart from the cowboys.

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Keeping SEO in Mind Before Hiring a Web Developer Will Reap Big Results

Friday, May 15th, 2009

Many businesses hire a web development firm to build their website and then, after finding that no one can find their website on the search engines, hire an online marketing company to optimise the new website for search engines. It would be prudent for business owners to keep Search Engine Optimisation (SEO) in mind before jumping head first into web design and development. Building your web site before starting to put an online marketing plan into action can hinder the SEO Company you hire from implementing essential optimisation techniques.

To optimise a website for search engines to its fullest potential, online marketing specialists need the ability to modify several key parts of the site. Ideally the ability to make these changes would be implemented by the web development company into the Content Management System they use (if there is one), but even making sure that the code itself allows for these modifications is a great step up in terms of SEO implementation for businesses.

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