Writing Email Marketing Copy
Writing effective email marketing copy can be tricky; grammatical errors, misspellings, the wrong tone and more can derail your e-mail campaign before it has a chance to get off the ground. We’ve put together the following guidelines to help you write successful email marketing copy:
The Subject is the headline
The subject line is the first thing a reader will see of your email, so it needs to communicate your email’s message precisely and grab your audience’s attention. It’s marketing copy, you need to make sure it’s compelling and encourages readers to open your email – if there is an offer include the offer
Remember, don’t use repetition of punctuation while writing email marketing copy (eg. ‘!!!!’) or words like ‘FREE’ in your subject line, these are red flags for SPAM filters.
