Google Caffeine Update
Google is getting ready to roll out its biggest update since the “Big Daddy” update which happened back in 2006. They’re calling it the Google Caffeine update and are claiming that this new under-the-hood infrastructure will improve the speed and accuracy with which Google will index web pages.
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”
- Google Webmaster Central Blog
Matt Cutts, the head of Google’s web spam team, calls the Google Caffine update “A rewrite of our indexing system”.
A rewrite is a big thing; it’s important to take a look at what exactly this means for businesses running search engine optimisation (SEO) campaigns.
