We recently told you about the Bing and Yahoo! search engine deal, which means that Yahoo! search will be powered by Bing. Since then, Microsoft has been making deals with more companies to bring users more search services.
Real Time Search
The term “real time search” can have different interpretations. To most, it means searching through content which is literally published in real time. Twitter is an example of a real time publishing platform. It takes seconds to post a Tweet on Twitter. You can then search for phrases via Twitter’s inbuilt search engine and receive results which were published moments or seconds earlier. Search engines, including Google, admit that real time search isn’t their strongest point. With the popularity rise of websites like Twitter, search engines recognize that they need to create real time search features in order to be able to keep up with the freshest, newest content which is published on the web.
Bing Twitter
Twitter is known to be a potentially great marketing tool for businesses of virtually any industry. Businesses can use Twitter to drive traffic and leads to their websites, as well as to connect with their customers and target audience. Now, Microsoft has made a deal with Twitter which may mean that investing in a Twitter marketing campaign is even more beneficial to businesses.
