We’ve been stressing the great potential benefits of blogging to clients for some time now. We’ve put together a list of some great reasons to have a regularly updated blog on your business site as a part of the business’s online marketing strategy.
Search engines love content – blogs are built for content
You’ve heard the term before – Content is King. Having great search engine rankings requires having great, useful content on your website. Google’s job is to present searchers with the most useful, relevant content in response to their search queries and Google is good at its job. At its very core, a blog is a tool that’s built to be regularly updated with fresh content and search engines recognize this. Google, using various on-page elements and frequency of posts, can recognise and distinguish a blog from a regular website.
