Posts Tagged ‘search engine optimisation perth’

What SEO Companies Do - Basic Questions Answered

Wednesday, July 29th, 2009

When you contact a search engine optimisation (SEO) company, you will likely hear terms like “organic or natural listings”, “ranking reports”, “keywords”, and more. It can get confusing, but understanding what these terms mean can help business owners to make smarter decisions when it comes to their SEO campaigns.

So, what do SEO companies do?

SEO companies improve your website’s rankings on search engines like Google, Yahoo!, and Bing (formerly MSN/Live). A search engine like Google has two main types of listings - organic (also known as natural) listings and sponsored listings. Sponsored listings are the links you see running along the top and right hand sides of the Google search result page. For example, if you type “Online Marketing Perth” in to www.google.com.au, you will see the following:

SEO Perth

An SEO company’s job is to improve a website’s organic listings for chosen keywords. The closer your website listing is to the top, the more people will click on it to visit your website.

…many users are at the search egine’s mercy and mainly click the top links…” - Jacko Nielsen’s User Skills Research

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SEO in Perth - Why SEO is Crucial to Perth Businesses

Thursday, July 9th, 2009

Search Engine Optimisation (SEO) and Perth Businesses

Perth is one of the most isolated metropolitan areas on Earth. This can be tough for Perth-based businesses which want to expand their services nation-wide. How do you get found in a city that is so far away from the rest of Australia? This is where search engine optimisation (SEO) can help to increase a Perth business’s visibility and improve branding. Thankfully, a business’s physical location is no longer quite as important as it used to be. You don’t need to have physical access to the entire country to promote your brand and expand your business. As the majority of consumers now rely on the internet to discover, research, and ultimately buy their products and services, business owners are investing in online marketing to get their brand name out there on a nation-wide or even global scale.

If a business physically based in Perth wants to increase its visibility in another part of the country, SEO can help it to tap into the greatest source of traffic and leads around today – search engines. SEO in Perth, if performed by a reputable and proven company can connect Perth businesses, physically some of the most isolated in the world due to Perth’s remote location, with the rest of the world.

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