Posts Tagged ‘SEO Perth’

Why Blogs are Good for Business

Tuesday, March 9th, 2010

We’ve been stressing the great potential benefits of blogging to clients for some time now. We’ve put together a list of some great reasons to have a regularly updated blog on your business site as a part of the business’s online marketing strategy.

Search engines love content – blogs are built for content

You’ve heard the term before – Content is King. Having great search engine rankings requires having great, useful content on your website. Google’s job is to present searchers with the most useful, relevant content in response to their search queries and Google is good at its job. At its very core, a blog is a tool that’s built to be regularly updated with fresh content and search engines recognize this. Google, using various on-page elements and frequency of posts, can recognise and distinguish a blog from a regular website.

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What SEO Companies Do - Basic Questions Answered

Wednesday, July 29th, 2009

When you contact a search engine optimisation (SEO) company, you will likely hear terms like “organic or natural listings”, “ranking reports”, “keywords”, and more. It can get confusing, but understanding what these terms mean can help business owners to make smarter decisions when it comes to their SEO campaigns.

So, what do SEO companies do?

SEO companies improve your website’s rankings on search engines like Google, Yahoo!, and Bing (formerly MSN/Live). A search engine like Google has two main types of listings - organic (also known as natural) listings and sponsored listings. Sponsored listings are the links you see running along the top and right hand sides of the Google search result page. For example, if you type “Online Marketing Perth” in to www.google.com.au, you will see the following:

SEO Perth

An SEO company’s job is to improve a website’s organic listings for chosen keywords. The closer your website listing is to the top, the more people will click on it to visit your website.

…many users are at the search egine’s mercy and mainly click the top links…” - Jacko Nielsen’s User Skills Research

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SEO in Perth - Why SEO is Crucial to Perth Businesses

Thursday, July 9th, 2009

Search Engine Optimisation (SEO) and Perth Businesses

Perth is one of the most isolated metropolitan areas on Earth. This can be tough for Perth-based businesses which want to expand their services nation-wide. How do you get found in a city that is so far away from the rest of Australia? This is where search engine optimisation (SEO) can help to increase a Perth business’s visibility and improve branding. Thankfully, a business’s physical location is no longer quite as important as it used to be. You don’t need to have physical access to the entire country to promote your brand and expand your business. As the majority of consumers now rely on the internet to discover, research, and ultimately buy their products and services, business owners are investing in online marketing to get their brand name out there on a nation-wide or even global scale.

If a business physically based in Perth wants to increase its visibility in another part of the country, SEO can help it to tap into the greatest source of traffic and leads around today – search engines. SEO in Perth, if performed by a reputable and proven company can connect Perth businesses, physically some of the most isolated in the world due to Perth’s remote location, with the rest of the world.

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Things to Consider Before Choosing an SEO Company for Your Business

Wednesday, June 10th, 2009

Choosing an SEO (Search Engine Optimisation) company can seem like a long and tedious process, but taking time to research different companies and choose the best for your business is essential to get the most out of your online marketing campaign.

SEO is a specialised field that has been around for some time, yet to most executives and business owners, what SEO is, what work actually takes place and choosing an SEO company that you can trust can be a costly and daunting process. We’ve put together a list of things to consider in choosing your SEO provider to make you more informed and hopefully save you time and money. Unfortunately there are cowboys in this industry and “SEO” companies that can pull the wool over unsuspecting business owners eyes, so this check list will help set the good guys apart from the cowboys.

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