When you contact a search engine optimisation (SEO) company, you will likely hear terms like “organic or natural listings”, “ranking reports”, “keywords”, and more. It can get confusing, but understanding what these terms mean can help business owners to make smarter decisions when it comes to their SEO campaigns.
So, what do SEO companies do?
SEO companies improve your website’s rankings on search engines like Google, Yahoo!, and Bing (formerly MSN/Live). A search engine like Google has two main types of listings - organic (also known as natural) listings and sponsored listings. Sponsored listings are the links you see running along the top and right hand sides of the Google search result page. For example, if you type “Online Marketing Perth” in to www.google.com.au, you will see the following:
An SEO company’s job is to improve a website’s organic listings for chosen keywords. The closer your website listing is to the top, the more people will click on it to visit your website.
…many users are at the search egine’s mercy and mainly click the top links…” - Jacko Nielsen’s User Skills Research
